- Ai+ Smartphone expands beyond phones with a new budget-focused AIoT ecosystem, including three NovaPods earbuds and three NovaWatch wearables, priced from Rs. 699 to Rs. 7,999.
- The NovaWatch Kids 4G stands out as the most feature-packed for its price, offering 4G calling, GPS, and video calling for child safety at Rs. 2,999.
- All new devices will be available starting February 27 on Flipkart, with the Pulse 2 smartphone following on March 2.
Ai+ Smartphone, a brand you probably know for cheap phones, just made a move. They're jumping headfirst into the gadget pool with a whole lineup of earbuds and smartwatches. It's a classic play: build a budget ecosystem, lock users in, and hope they stick around for the next phone. But here's the thing, some of these specs, for the price, are genuinely surprising.
Building a Budget Tech Garden
Ai+ calls itself "India’s fastest-growing technology brand," which is the kind of claim you make when you're trying to get noticed. Their new plan, according to statements picked up by IndiaTV News and Tribuneindia.com, is to create an "AIoT ecosystem." That's just jargon for a bunch of devices that supposedly work together. Their real goal is simpler: sell a lot of affordable stuff. Everything from Rs. 699 earbuds to a Rs. 7,999 watch-earbud hybrid is aimed at someone buying their first smart device. It's a walled garden, but one built with plywood and chicken wire instead of premium materials. That's not necessarily bad, it just sets expectations.
The Earbuds: Noise Cancellation for Under Two Grand
Ai+ is launching three types of NovaPods. You've got your basic buds, your fancy noise-canceling ones, and a clip-on open-ear style. The table tells the story.
| Model | Price (MRP) | Key Features |
|---|---|---|
| NovaPods Go | Rs. 699 | 10mm drivers, Bluetooth 5.4, 60ms latency, up to 6.5H bud battery, IPX4 rating. |
| NovaPods Pro | Rs. 1,999 | Active Noise Cancellation, Six Mic setup, Bluetooth 6.0, 45ms latency, Hall switch tech. |
| NovaPod Clips | Rs. 3,999 | Open-ear clip design, 10mm drivers, Bluetooth 6.0, 50ms latency, Hall switch tech. |
The real talk here is about the NovaPods Pro. Active Noise Cancellation for Rs. 1,999? That's the headline. ANC at this price point is still rare enough to be a major selling point. The six-mic array for calls is another smart inclusion. Now, they claim Bluetooth 6.0 for the Pro and Clips, which is a step ahead of the Go's 5.4. We'll have to see if that translates to any real benefit in range or stability. The Hall switch tech in the pricier models should mean the buds know when they're in the case, which is a small but nice quality-of-life feature.
Watches and a Weird Hybrid
This is where it gets more interesting. Ai+ isn't just making fitness bands. They're going after parents and gadget experimenters too.
| Model | Price (MRP) | Key Features |
|---|---|---|
| NovaWatch Active | Rs. 2,499 | 1.73" AMOLED display, Bluetooth calling, IP68 rating, heart rate & SpO2 monitoring. |
| NovaWatch Kids 4G | Rs. 2,999 | 1.69" HD TFT display, 4G calling & video calling, GPS, SOS button, geo-fencing. |
| Ai+ Wearbuds | Rs. 7,999 | Hybrid smartwatch with detachable earbuds, 1.43" AMOLED, 2GB storage, ENC calling. |
Let's be clear: the NovaWatch Kids 4G is the star. For Rs. 2,999, it packs standalone 4G calling and video calling. Add GPS and an SOS button, and you've got a powerful tool for worried parents. It directly attacks a segment where other options often cost more. The NovaWatch Active, with its AMOLED screen and Bluetooth calling for Rs. 2,499, also looks like solid value on paper. Then there's the Ai+ Wearbuds, the weird one. It's a watch that has earbuds hidden inside it. At Rs. 7,999, it's a niche product for someone who really hates carrying a separate case. It's a neat trick, but the question is who it's really for.
When You Can Buy Them, and What's Next
All this new gear hits Flipkart on February 27. But this whole launch is basically a warm-up act. Ai+ has already said their next phone, the Pulse 2, arrives on March 2. Sources like IndiaTV News mention a 50MP camera and a 6000mAh battery. So the playbook is obvious: get people looking at your cheaper ecosystem products, then sell them the phone that ties it all together. It's a coordinated push.
What Could Go Right (and Wrong)
The strengths are easy to spot. The NovaWatch Kids 4G is a legitimately compelling package. The NovaPods Pro with ANC could be a budget audio winner. If these devices work well together with Ai+ phones, they might build some loyalty.
But come on, you know the caveats. Spec sheets are a promise, not a guarantee. How good is that ANC really? How accurate are the health sensors? The budget gadget market is a brutal war zone filled with similar specs from a dozen brands. Ai+ will need more than just low prices. They'll need software that doesn't suck, updates that actually arrive, and that "applied intelligence" they keep talking about to be more than a marketing line. Their ecosystem only matters if it's not a hassle to use.
NovaPods & NovaWatch: Full Specifications
| Specification | Details |
|---|---|
| Product Range | NovaPods Go, NovaPods Pro, NovaPod Clips, NovaWatch Active, NovaWatch Kids 4G, Ai+ Wearbuds |
| Price Range (MRP) | Rs. 699 to Rs. 7,999 |
| NovaPods Go Key Specs | 10mm drivers, Dual Mic, 60ms latency, Bluetooth 5.4, up to 6.5H buds / 24H total, Type-C charging, Touch control, App support, IPX4 |
| NovaPods Pro Key Specs | 10mm drivers, Active Noise Cancellation, Six Mic, 45ms latency, Bluetooth 6.0, up to 5H buds / 30H total, Dual device connection, Hall switch tech, IPX4 |
| NovaPod Clips Key Specs | 10mm drivers, Dual Mic, 50ms latency, Bluetooth 6.0, up to 6H buds / 16H total, Open-wear design, Touch control, Hall switch tech, IPX4 |
| NovaWatch Active Key Specs | 1.73" AMOLED (466x466), Silicone strap, Functional crown, Bluetooth calling, IP68, Heart rate, SpO2, Sleep tracking, 300mAh battery |
| NovaWatch Kids 4G Key Specs | 1.69" HD TFT (240x280), GPS, 4G calling, SOS, Geo-fencing, Video call, IP67, 800mAh battery |
| Ai+ Wearbuds Key Specs | 1.43" AMOLED (466x466), Built-in detachable earbuds, Bluetooth 5.3 dual mode, 2GB storage, HR & SpO2, ENC calling, Watch 310mAh battery, Earbuds 25mAh each, IPX4 Buds |
| General Availability | From February 27, 12PM IST on Flipkart |
Frequently Asked Questions
When will the new Ai+ NovaPods and NovaWatch be available?
All new AIoT devices will go on sale starting February 27, 2026, at 12 PM IST on Flipkart.
What is the price of the NovaWatch Kids 4G?
The NovaWatch Kids 4G has a Maximum Retail Price (MRP) of Rs. 2,999.
Which NovaPods model has Active Noise Cancellation?
Only the NovaPods Pro, priced at Rs. 1,999, features Active Noise Cancellation according to the provided specifications.
When is the Ai+ Pulse 2 phone launching?
The Ai+ Pulse 2 smartphone is scheduled to launch on March 2, 2026.
So, Is Any of This Actually Good?
On paper, sure. The kids' watch is a standout deal, and noise-canceling earbuds for two thousand rupees will turn heads. But Ai+ isn't just selling gadgets. They're selling a promise that all this cheap gear will work together smoothly. That's the bet. If the software is half-decent and the hardware doesn't fall apart, they could carve out a real niche. If not, this is just another spec sheet in a sea of them. My money's on the kids' watch being a hit. The rest? We'll have to wait and see if they're any good.
Sources
- gsmarena.com
- indiatvnews.com
- gadgets360.com
- republicworld.com
- tribuneindia.com
- 91mobiles.com
